Monday, December 31, 2012

Patrick McKenzie's 2012 in review

Lots of figures and thoughts.

Patrick has documented the Bingo Card Creator so thoroughly that it ought to be relatively straightforward to describe it in terms of workflow.  Then ... iterate.

Business patterns

A two-part article [one] [two] in Microsoft's Architecture Journal from back in 2004 covering business patterns and how they fit into the design process.  Very valuable.

Interesting service concept

OK, here's a neat little idea: given a site, build a moderately customized quality survey for it and submit it to the Mechanical Turk for a series of cheap evaluations.  This kid built this for his own site, then put the service together as something available for other site owners/builders.

It would be instructive to sketch out the business processes for very simple businesses like this, and provide a kind of "business iteration framework" to cookie-cut not only the site itself but the entire business - automation and all.

Customer/product development

So here's a very interesting article about customer development - outlining an actually rather simple process for finding out the language people use to talk about your service domain, and who those people are.

But let's consider for a moment what that actually means.  When doing customer development, you're kind of understanding a group of people united by a common need - maybe before they even know this.  Your task is to find that need, solve it with something you already have (or, in product development, build something that solves it), and then contact those people in a believable way so that they will also see that their need can be solved.

1. Find the need and the people: customer development
2. Find the solution: product development
3. Communicate the solution: marketing
4. Manage the solution: technical support
5. Manage customers' interactions with the solution: customer support

Each of these areas is kind of a part of any business plan that involves solving needs for money.  Which might be all business, but I'm not prepared to make such a sweeping generalization.

So here's the thing.  How automated can the discovery part of this process be made?  Can I spit out business ideas just by searching yet?

Saturday, December 22, 2012