How to win as a second mover

More strategy.

Basic strategy

Another instance of the usual (and a good one):

1. Explore
2. Brainstorm
3. Feedback
4. MVP

And that's basically it, the how-to-start strategy.

Strategy: microfocus blog

This is a great strategy article. Start a blog in your industry of choice. Cold call prospective customers offering to cover them in the blog; this will allow you to talk to them at length, understand the industry, and give you a positive association when the times comes. It's really a great idea on so many levels.

Lessons from failing at Grinn.it.

[here] tl;dr:

1. Understand where you fit in your market
2. Focus on the problem you are solving
3. Trust your founders and hold each other accountable
4. Know thy strengths and weaknesses
5. Know when to hold'em, and know when to fold'em.

Patrick Freaking MacKenzie

More or less the guy I want to be, talking about how it got that way. [hnn] The tl;dr:

• Charge more money.
• Make it Web-hosted.
• Get the credit and create the buzz.
• Get good at SEO.
• Optimize everything.
• Outsource/automate/eliminate, down to five hours a week.
• Get their email and permission to contact.

Words to live by.