Whom the gods would destroy, they first give real-time analytics. Very nice position post.
Where I'd differ, just a little, is analysis of incoming queries. I'd like that to be as quick as possible, and since you're not really talking about statistics in this case, statistical significance isn't an issue. All you want to do is see what kind of things people are interested in which lead them to your content; then you reverse-engineer it to address wider circles of people more specifically.
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