Atlassian: from 0 to $100M without salespeople

Some business advice from Atlassian. Worth a read. Boils down to 10 bullets:

• Start with two founders
• You need a business model
• Use your own product
• Measure everything
• Always be marketing
• Your first idea will fail
• Know when to switch gears: one model does not fit all and a business will grow out of each
• Letting people go hurts
• Build a place you want to work
• Interviewing: top grading

There you go, I just saved you some time.